The W’s of a Social Media Strategy
Over the last two weeks I blogged about social media strategies and what nonprofits should look at- specifically, the answers to the “W” questions. Below are links to the 6 posts.
If your nonprofit has questions about social media, feel free to contact me anytime!
Be well,
Ephraim
@fundraisinisfun
The Who- you need to know who you are engaging and who will do the engaging for the organization
The What- what are your goals, what content will you push out and what are the guidelines for the community manager
The Where- there are MANY different platforms. You need to figure out which ones are best suited for your organization’s needs
The When- figuring out when’s the best time to blog, engage your community and post content
The How- how does social media fit in with your marketing strategy, how to measure engagement, how to deal with negative comments and more
The Why- it aint to fundraise, that’s for sure!!! might have something to do with engagement…
Yup, spent a decade in nonprofits and did everything from CEO to PR, marketing, event organization, fundraising, grant writing and everything in between.