I’m a fundraiser…and it’s crazy out there!
LinkedIn Facebook Twitter. Google Plus Flickr Tumblr. Instagram Quora Digg YouTube. Wait- are you still on MySpace?!
Phew! And that’s just an extremely partial list…
It seems that each week a new social media platform is hailed as the “next big thing you have to join.” Right now, Pinterest is “it” in this game of Social Media Tag. Next week? Who knows!
What I hear from nonprofits most is a sigh of exasperation and “not ANOTHER platform to learn and join!” It becomes overwhelming for the community manager and a drain on potential resources.
And you’re right- you can’t be everywhere all the time. It’s a matter of budget, manpower and ability to provide content for each outlet.
Here’s An Idea
When you hear of the newest platform, take ten minutes to check it out. Look at who’s joining, what kind of content is being pushed out, its ease of use, maybe read a few articles or watch some videos about it. Then you have to make a decision as to whether your nonprofit can benefit from joining:
► are any of your core followers or potential target audience already there
► do you have content which matches the platform’s format
► how time-intensive is it (I agree that you get out how much you put in- but there’s a limit!)
► does joining a new outlet mean less time engaging on current outlets- and how will that affect your followers?
Rather than listening to everyone else- You Have to Join Now!- take a deep breath and check it out. It could be perfectly suited to your organization’s needs…or you’ll take a pass and wait for the next one. Because that’s only a week away…
If you are interested in learning about Pinterest, take a look at this video my wife, Lisi Gopin, prepared (she’s an educational multimedia developer specializing in Web 2.0 tools for education). It’s for educators and how Pinterest can be used in the classroom- but there’s plenty of good tips and ideas for nonprofits as well!