& Here’s My Twitter Day
I’m a Fundraiser…& Here’s My Twitter Day
For those who follow me, you know that I spend a lot of time tweeting. But there’s a lot of “behind the scenes” stuff that goes into many of those tweets.
Yesterday I gave tips aimed at teaching small nonprofits how to be successful on Twitter. Today I want to look at a typical day on Twitter- and give you an insight into what you need to do to engage, tweet great content and gain followers.
So here’s my July 13 Twitter calendar. I:
- Posted my Birthday Twission Challenge (won by @LeslieatHope) blog post 3 times
- Conversed with @CKsays (mobile genius) about using QR codes
- Posted an article from Forbes: How much Social Media outlets matter to business recruiters (courtesy of my RSS feed)
- Posted an article from Harvard Business Review about Google+ (also from RSS)
- Posted my daily “Nonprofit of the Day” tweet- I use orgs. following me on Twitter, orgs. recommended by followers or orgs. I come across online
- Participated and live tweeted from an NTEN webinar about “The Cloud.” Live tweeting means that while I listened to the webinar, I was typing and tweeting out info
- Had a discussion with @amy_stephan whether orgs should outsource their Social Media management to a consultant or keep it in-house
- Signed up for a webinar on fundraising events I saw posted on Twitter
- Welcomed my new followers- with a big smile (and possibly a witty comment)
- Posted an article about how fundraising videos enhance donation pages
- Had a back and forth with @NolandHoshino about integrating Social Media outlets (so posts appear on more than one medium at the same time) or targeting messages for each individual outlet
- That led to a discussion whether Twitter should be connected to LinkedIn or not
- Gave Klout to 5 people I follow
- Thanked all those who retweeted my guest blog post (does free really mean free for nonprofits)
- Took part in a Twitter Chat about branding and nonprofits (wrote many tweets, responded to a lot of people and retweeted quite a number of times)
- Posted my daily “Fundraisin idea of the day” tweet- those come from reading a ton of articles daily about the nonprofit world
On that day I tweeted approx. 70 times- I did some reading and research, engaged my followers, participated in discussions, learned from others and gained 7 new followers.
If you’re a small nonprofit with no dedicated Community Manager, you probably have “slightly less time” than I do. BUT- and this is key- if you dedicate 15-30 minutes per day, you can engage a large audience, respond to inquiries and post great content.
My advice? Same as yesterday: Open an account. Follow a bunch of people you researched in advance. Observe. Then join in!
Need more help? Let me know!!!
Yup, spent a decade in nonprofits and did everything from CEO to PR, marketing, event organization, fundraising, grant writing and everything in between.