In part I, I looked at why your nonprofit should be using YouTube. Here I look at how to use YouTube and at a new product on the market- Viewbix & what it can do for your nonprofit.
I’m a fundraiser…& you need to add video to your fundraising, PR and marketing strategy!
Some of you may be thinking you need to produce videos with a Spielberg-like quality…nope! Take a simple Zoom and start recording! It’s really simple and there are many ways you can utilize the popularity of video.
1) Create a video for your Annual Report
2) Use video for end-of-the-year donation requests
3) Shoot a video to say thank you to your smallest or most prominent donors
4) Push advocacy projects and get people to act
And let’s not forget e-newsletters. You use them to keep in touch with supporters and a 20% open rate is considered good. What if you used video to tell 1 story per month through the eyes of a constituent, donor, staff member or volunteer? A personal story hits home- and people would much rather watch than read.
(And then you drive traffic to your website by embedding links in the video to various landing pages!)
We all know that YouTube & Vimeo are the giants- but I’d like to intro you to another video service which can really turn your videos into a mini-website. It’s called Viewbix.
Disclaimer: I am friendly with one of Viewbix’s creators but I do not work for them…
The idea behind Viewbix is to allow your NPO to embed links on the video- social media, donation pages, landing pages and much more. It’s all right there for the viewer- watch the video and they can like you on Facebook, follow you on Twitter, locate you via Google Maps and more.
Essentially, video viewing turns into social sharing.
The best part of Viewbix is its relatively cheap price tag. There is a free package and one that runs for $20/month. I found the $20 package to be very attractive because it provides your organization with full analytics- you can see how many people clicked on each app, your call to action buttons and that indicates which apps to use with each video. Heck, you can do a little A/B testing- upload certain videos more than once, add different apps each time and see which ones generate the most clicks for that particular video.
Essentially, you are taking your video and directing people elsewhere as well- thereby keeping the conversation going. Hillel Scheinfeld, COO at Viewbix, pointed out two main data points worth considering: Viewbix viewers click on 9% of call to action buttons and 18% click on the apps- WAY higher than the industry average. If your goal is to create videos which drive traffic to your website and social media outlets- seriously consider Viewbix!
No matter which outlet you choose, video is a powerful tool for connecting with your supporters. Each organization has many stories to tell- start recording them today!
I would love to hear how your org. is using video- drop me a line in the comments below!
Tips & ideas to help you get started
5 Essential YouTube Tips
5 NPOs Utilizing YouTube NPO Program
20 YouTube Features & Tricks
Use YouTube to Drive Traffic to Your Site
6 Ways YouTube Helps Nonprofits
Increase Engagement with YouTube